The one basic thing in the business is to understand people and emotions. Whatever the role is, emotions around people play a huge role in every startup. Let it be CEO, CMO, or any CXO. Humans and emotions are a big part of the business.
So when it comes to the success factors revolving around a business, emotional intelligence comes as a major factor. If I were given a choice between emotional quotient and intelligence quotient, I’d definitely go for EQ.
Even in the content marketing, emotional intelligence plays a huge role in understanding and resonating with your audience. Here’s how you can make sure you’re doing it right.
If you can’t understand people, you cant do business – Simon Sinek
1. Be self-aware
Knowing one’s emotions is not simple. Doing the same for a group of people is difficult as well. You should be self-aware to do it. Place yourself in the shoes of your audience and be aware of what you’re feeling. Understand those feelings and be natural about it. Also, know how to accurately express the emotion to someone else. That’s the only way to know if some group or a person is expressing it to you.
Empathy plays a big role in this scenario. Be empathetic to the people around you and in touch with you. Understand what they feel and recognize them eventually. This will help you to be good with people and eventually in business, marketing or whatever you’re trying to do.
2. Be good socially
Make sure you build some effective interpersonal relationships. Without any regard to discriminations, be socially competent. Be approachable to anyone. And be good in creating and maintaining effective relationships. This will help you create and maintain effective relationships with customers or your audience in a special way.
A customer-centric marketing strategy requires you being socially acceptable person and good in building better relations with people. Be personal and understand them.
3. Regulate yourself
There are dos and don’ts in emotions. Regulate what you feel, and induce control on your emotions. Too much emotion is also bad.
It will lead to repression and it’ll eventually turn bad for your business. Control what you’re getting into. And don’t go too low on it as well. There’s a grey area in between. That’s where you want to be. And be self-conscious about the setback you might have to face this way. Rebounds will happen and control it.
4. Be motivated, no matter what
Every business is built on a problem statement. The right way to get into the emotional explanation state is to solve the problem first. Then dominate in solving the problem, be good at it. And then be persistent about it. Your confidence and the relations you build is the best weapon you have.
Always be focused on what you’re doing. Multitasking won’t work, one step at a time.
Be good with people, make sure you prioritize it. And it’ll play out well.